HOW WE WORK
A clear process for problems that rarely are.
Six phases that structure the work without making it rigid. Not every project runs every activity — the process adapts to the problem.
Process phases
01
Discover
Understand the business, users, context and constraints.
Possible activities
- Stakeholder interviews
- UX research
- Analytics review
- Benchmarking
- Heuristic review
- Customer journey
- Product audit
Possible deliverables
- Findings
- Problem framing
- Opportunity areas
- Research summary
02
Define
Turn information into a clear direction.
Possible activities
- Problem definition
- Prioritization
- Product goals
- User flows
- Information architecture
- Feature scope
- MVP definition
- Roadmap
Possible deliverables
- Product direction
- Flow map
- Prioritized backlog
- Scope definition
03
Design
Turn strategy into experience.
Possible activities
- Wireframes
- UX design
- UI design
- Interaction design
- Prototyping
- Responsive behaviour
- Component design
Possible deliverables
- Wireframes
- Final interface
- Interactive prototypes
- Component library
04
Validate
Test before investing further.
Possible activities
- Prototype testing
- Usability testing
- Stakeholder validation
- Accessibility review
- Design QA
Possible deliverables
- Test results
- Fix list
- Accessibility report
05
Deliver
Make sure the solution reaches implementation correctly.
Possible activities
- Design specs
- Developer handoff
- Design tokens
- Component documentation
- Responsive specs
- Interaction specs
- Accessibility guidance
Possible deliverables
- Design documentation
- Tokens
- Implementation guide
06
Improve
Measure what happens after launch.
Possible activities
- Analytics
- Funnel review
- User behaviour
- CRO
- Iterative design
- Continuous optimization
Possible deliverables
- Metric readout
- Improvement hypotheses
- Iteration plan
MODULARITY
The process adapts to the problem.
Not every project starts at the same point. The methodology is modular: we enter where it makes sense and continue from there.
Possible entry points
- Research
- Audit
- Redesign
- Design System
- MVP
- CRO
COLLABORATION
We work with your team, not around it.
We integrate with existing teams and adapt to how they already work.
Compliance and regulated areas join the process where applicable.
- Product
- Engineering
- Marketing
- Business
- Data
- Customer Experience
- Compliance
PARTNERSHIP
What we need from you
Work moves faster when we have access to the right context.
- Access to product and business context
- Access to relevant stakeholders
- Fast feedback at decision points
- Clear business priorities
- Known technical constraints
- Available usage data
RHYTHM
Simple, direct communication.
Less noise, more clarity about where the project stands.
- Clear milestones
- Every phase has a goal and a visible end.
- Regular check-ins
- Status points at an agreed cadence.
- Transparent decisions
- What was decided, why, and what stays open.
- Shared documentation
- Everything decided stays accessible to the team.
- Visible progress
- The state of the work can be checked at any time.
WAYS OF WORKING
Three ways to work together
- View services
Project
For challenges with a defined beginning and end, with agreed scope and deliverables.
- UX Health Check
Sprint
For specific problems that need a fast, focused response, such as an MVP Sprint or a UX Health Check.
- Start a Project
Partnership
For ongoing support and product evolution over time, as a product partner.