INSIGHTS

Ideas for building better digital products.

Thinking on UX, product, Design Systems, accessibility, analytics and digital growth.

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Why complex products need simpler journeys

Domain complexity does not require complex interfaces. What changes is where the complexity gets resolved: in the product, or in the user's head.

A Design System solves problems of scale and consistency. Before that problem exists, it is mostly cost.

Fixing accessibility at the end is always more expensive. Most barriers originate in design decisions, not code.

A full redesign is the right answer less often than it seems. The decision depends on where the problem comes from, not on how the interface looks.

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