04 — Digital retail, D2C and marketplaces
From discovery to checkout, without needless friction.
Every badly designed step costs revenue. Catalogue, search and checkout have to work on any device.
Industry context
Traffic is expensive and competitors are one tap away. The competitive edge is clarity of experience, not feature count.
Mobile is the main stage
Most sessions happen on small screens, often on slow networks.
Performance is conversion
Every second of wait and every layout shift has a direct revenue cost.
Decisions require trust
Prices, delivery, stock and returns must be explicit before checkout.
Key challenges
Patterns we see across digital products in this industry.
- 01
Checkout abandonment
Too many steps, late-revealed costs and form errors that are hard to resolve.
- 02
Ineffective search and filtering
Large catalogues without useful facets or relevant results.
- 03
Unconvincing product pages
Scattered information that never answers the doubts blocking purchase.
- 04
Compromised mobile experience
Small tap targets, unstable layouts and poor performance.
User needs × Business needs
Better digital products
What users need
- Find the right product quickly
- Know total cost and delivery before deciding
- Buy in few steps, including on mobile
- Trust the returns policy and support
What businesses need
- Increase conversion rate and average order value
- Reduce returns caused by ambiguous information
- Get more from acquisition spend
- Meet digital retail accessibility requirements
Use cases
Areas we can work on. Presented as capabilities, not as delivered projects.
- 01
Search, navigation and catalogue filtering
- 02
Product pages and comparison tools
- 03
Checkout and payment methods
- 04
Customer accounts and post-purchase
- 05
Loyalty programmes and subscriptions
- 06
Multi-store retail design systems
How MCD Solutions helps
Every challenge maps to a concrete service.
“We lose customers at checkout.”
Funnel analysis, testing and iterative redesign of the critical steps.
“The mobile experience lags behind desktop.”
Responsive redesign focused on perceived performance and touch.
“The store isn't usable by everyone.”
WCAG 2.2 AA audit with fixes prioritised by commercial impact.
“We don't understand why customers hesitate.”
Purchase-decision research and testing with real users.
Relevant insights
Topics we are preparing for this industry.
Checkout: the steps that cost revenue
In preparationSearch and filtering in large catalogues
In preparationAccessibility in digital retail: obligation and opportunity
In preparation