06 — UX Analytics & CRO
Turn behaviour into product decisions.
Funnel analysis, drop-off analysis, A/B testing, heatmaps and UX KPIs to improve conversion without redesigning everything.
Why it matters
Analytics turns behaviour into decisions: it shows where users stop and lets you test improvements with evidence.
Focus on what matters
Invest where conversion loss is largest.
Testable decisions
Clear hypotheses, validated rather than assumed.
Continuous improvement
Short cycles of measurement, test and optimization.
Capabilities
What we do
- 01
UX Analytics
Event definition and reading of real behaviour.
- 02
Funnel analysis
Steps, pass-through rates and losses by segment.
- 03
Conversion optimization
Improvements prioritized by estimated impact.
- 04
Drop-off analysis
Where and why users abandon.
- 05
A/B testing
Test design, variants and decision criteria.
- 06
Heatmaps
Attention, scroll and interaction patterns.
- 07
Session recordings
Qualitative observation of problematic journeys.
- 08
UX KPIs
Usability metrics tracked over time.
- 09
Product optimization
Continuous iteration on live flows.
Problems we solve
Situations we hear often.
- 01
“We don't know where users drop out.”
- 02
“Traffic doesn't convert.”
- 03
“We have data but no decisions.”
- 04
“We ship changes without measuring the effect.”
Our approach
A clear process, adapted to each team's context.
- Step 1
Measure
Instrumentation, events and a comparison baseline.
- Step 2
Identify
Loss points and the segments affected.
- Step 3
Hypothesize
Likely causes and proposed changes.
- Step 4
Test
Controlled experiments with defined criteria.
- Step 5
Optimize
Implement what works and repeat the cycle.
What you get
Measurement plan
Funnel analysis
Analytics dashboard
Hypothesis backlog
A/B testing plan
Prioritized recommendations
UX Health Check
Not sure where to start?
Start with a UX Health Check: a fast read of the current product and the priorities with the highest impact.
Audit my productRelated work
E-commerce
Reducing friction across the buying journey
A review of the buying experience focused on the moments where people hesitate or drop out.
Financial Services
Simplifying a complex digital journey
Creating a clearer, more intuitive experience across a digital process full of steps, rules and validations.
Frequently asked questions
Yes. Analytics and CRO work on the current product, with localized and measurable changes.
We start with the measurement plan and the minimum instrumentation needed to decide.
It depends on traffic volume, but short regular cycles produce better decisions than occasional reviews.