02 — OEMs, automotive retail and mobility services
Consistent experiences across configurator, app and vehicle.
Long, multi-device, multi-stakeholder journeys — from the first configurator visit to connected aftersales.
Industry context
The buying decision spans weeks and several channels, while the vehicle itself becomes a digital product with continuous updates.
Long, fragmented journey
Configurator, dealer, app and connected services rarely speak the same language.
Catalogue complexity
Trims, powertrains, packs and markets multiply the possible combinations.
Demanding usage context
Interfaces used in motion, in changing light and with limited attention.
Key challenges
Patterns we see across digital products in this industry.
- 01
Configurators that overwhelm
Too many options with no hierarchy, no clear comparison and no cross-device continuity.
- 02
Broken online-to-dealer handover
What the customer configures online doesn't follow into the showroom conversation.
- 03
Unreliable mobility apps
Poorly communicated charging, availability and booking states erode trust.
- 04
Multi-market, multi-brand drift
Every country adapts the interface and brand consistency dissolves.
User needs × Business needs
Better digital products
What users need
- Compare options without drowning in complexity
- Resume a configuration on any device
- Know the real status of a vehicle or service
- Interact safely while in motion
What businesses need
- Increase qualified leads from digital channels
- Align online journeys with the dealer network
- Scale to multiple markets from a shared base
- Reduce the cost of maintaining duplicated interfaces
Use cases
Areas we can work on. Presented as capabilities, not as delivered projects.
- 01
Product configurators and comparison tools
- 02
Connected vehicle apps and telemetry
- 03
Charging and booking platforms
- 04
Dealer network tools
- 05
Aftersales and servicing portals
- 06
Multi-market design systems
How MCD Solutions helps
Every challenge maps to a concrete service.
“The configurator gets traffic but few leads.”
Purchase-decision research and a restructured choice hierarchy.
“The experience shifts too much between channels.”
An interface system and shared patterns across web, app and internal tools.
“We want to launch a new mobility service.”
Proposition definition, prototype and validation before development starts.
“Every market adapts the interface its own way.”
A design system with brand tokens and localisation rules.
Relevant insights
Topics we are preparing for this industry.
Automotive configurators: choice without overload
In preparationContinuity between online and the dealership
In preparationDesigning for motion and partial attention
In preparation