Automotive & Mobility
Concept Project
Making it easier to find the right car
A search and comparison experience that helps people decide with confidence instead of just listing results.
Services
- UX Design
- UI Design
- Design System
Disciplines
- UX Design
- Interface Design
- Design System
Demonstrative content. This project will be replaced by a real case study.
02
Overview
The context
Choosing a vehicle involves many criteria, comparisons and changes of mind over time.
The objective
Support comparison and decision without forcing people to memorise information across screens.
The approach
Design search as a progressive conversation, with understandable filters and direct comparison.
03
The Challenge
There were too many results and too few criteria: the interface showed everything but helped with nothing.
- Filters that were hard to combine
- Manual comparison across tabs
- Painful to resume a search
Starting point: a dense listing with little guidance towards a decision.
04
Discovery & Research
Discovery focused on real decision criteria and the order in which they appear.
Research
Understand how people describe what they are looking for.
Benchmark
Analyse filtering and comparison patterns.
Analytics
Read where search is abandoned.
Journey Mapping
Map the decision across multiple sessions.
05
Key Insights
01 · Insight
Decisions happen in stages
Few people choose in one session; the experience must be resumable.
02 · Insight
Comparison is the core action
Without side-by-side comparison, choice depends on memory.
03 · Insight
Filters need human language
Technical terms exclude anyone outside the sector.
06
User Experience
The flow was organised around refine, compare and save.
- 01
Information architecture
Criteria grouped by intent of use.
- 02
User flow
Search, comparison and resume as a single path.
- 03
Wireframes
Density tested before visual detail.
- 04
Interactions
Filters that respond without reloading context.
07
Interface Design
The interface gives content the lead and keeps controls always reachable.
- Cards readable at any width
- Obvious selection states
- Comparison without losing context
08
Design System
Listing, filtering and comparison patterns were systematised.
- Filter components
- Results grid
- Empty and loading states
09
Validation
The solution was validated with navigable prototypes focused on the comparison task.
- Prototype testing
- Keyboard accessibility review
- Feedback rounds
10
Outcome
Search now accompanies the decision instead of only returning results.
- Comparison built into the flow
- A resumable journey
- Patterns reusable elsewhere