SaaS & B2B
Concept Project
Turning complex data into simple decisions
A workspace where the right information appears at the right moment, with room to act on it.
Services
- Product Design
- Dashboard
- Design System
Disciplines
- Product Design
- Data Visualisation
- Design System
Demonstrative content. This project will be replaced by a real case study.
02
Overview
The context
B2B teams work with many indicators, but rarely with a shared reading of what matters most.
The objective
Move from a metrics panel to a decision-making tool.
The approach
Define information hierarchies per profile and connect every indicator to a possible action.
03
The Challenge
The product showed everything with the same weight, forcing every user to build their own interpretation.
- Density without hierarchy
- Filters disconnected from context
- Export as a last resort
Starting point: an exhaustive dashboard, hard to read in a few seconds.
04
Discovery & Research
Discovery looked for the decisions that actually depend on this data.
Interviews
Understand routines and decision moments.
Analytics
Identify the views actually being used.
Benchmark
Study data visualisation patterns.
Workshops
Prioritise indicators with the teams.
05
Key Insights
01 · Insight
Not all data is a decision
Most indicators provide context, not action.
02 · Insight
Profile defines hierarchy
One view cannot serve teams with different responsibilities.
03 · Insight
Exporting is a symptom
When work continues outside the product, something is missing inside it.
06
User Experience
The experience was structured in levels: overview, analysis and detail.
- 01
Information architecture
Three depth levels with clear navigation.
- 02
User flow
From a quick read to detailed investigation.
- 03
Wireframes
Density and legibility tested early.
- 04
Interactions
Persistent filters and shareable states.
07
Interface Design
The interface uses contrast and spacing to separate reading from acting.
- Number-oriented typography
- Sober, comparable charts
- Tables readable on small screens
08
Design System
A reusable data component library was created.
- Colour tokens for data series
- Metric cards
- Tables, filters and states
09
Validation
Views were assessed with concrete reading and decision tasks.
- Usability testing
- Contrast and legibility review
- Feedback rounds with internal users
10
Outcome
Information now has a clear reading order, connected to concrete actions.
- Faster overview reading
- Less dependence on exports
- A system ready for new modules